I have been surprised that NBC hasn't handed this over to Netflix or Hulu. But, I have a theory that they may be playing a bit of a long game here. Knowing that the ratings have been really low, despite the critical praise and award nominations, I suspect that the show is not a big money maker. But I would also suspect that NBC is aware that this really is one of the best shows on television and will most likely start gaining an audience eventually, even if it's a cult audience after the show is cancelled. Though I do suspect that they are also banking on at least Mikkelsen getting Emmy's once they stop handing them out to Game of Thrones. With all that in mind, I suspect that they are expecting the show to start making money with disc sales. And once they can get the ratings up, they'll have more leverage when selling it to Netflix or Hulu.