The popular '70s comic properties Creepy and Eerie will be developed for television and film by Gotham-based Submarine Entertainment and Grand Canal Film Works, according to Variety. Creepy and Eerie, which were released by Warren Publishing in the 1960s, reached the peak of their popularity in the 1970s. They focused on macabre and otherworldly stories in the manner of "Tales From the Crypt" and "The Twilight Zone." Read on for the news. Variety continues... Dan Braun, co-topper of Submarine with brother Josh, sees theatricals as a likely platform but wouldn't rule out a TV series or digital media. "We're basically looking at this as a re-launching of the brand," he said. Submarine and Grand Canal, which have secured worldwide rights, are developing the projects as independent productions but may also try to set them up at a studio. Deal ends seven years of negotiations between the pair and copyright holder Jim Warren, who secured the rights to Creepy and Eerie after a legal battle with Harris Publishing. Submarine and Grand Canal will form a separate shingle, New Comic Co., to oversee development and production of the pro-jects. Creepy and Eerie, which were released by Warren Publishing in the 1960s, reached the peak of their popularity in the 1970s. They focused on macabre and otherworldly stories in the manner of "Tales From the Crypt" and "The Twilight Zone." Their success even prompted comics giants DC and Marvel to launch horror titles. Though both Creepy and Eerie have horror and sci-fi elements, duo will likely develop Creepy as more of a horror project and Eerie as a sci-fi brand, execs said. While a younger generation may not be aware of the brands or the comic books, Josh Braun said that auds will find much of that they like about contemporary genre films and TV embedded in these earlier properties. The Brauns are known primarily as sales agents; they peddled two docs in Sundance for nearly $4 million. Josh Braun also has production credits, including as exec producer on the comics adaptation "The History of Violence." Grand Canal is comprised of former Greystone execs Craig Haffner and Rick Brookwell. News was announced at the three-day New York Comic-con, which ended Sunday.