What VS has done is good but they're just figuring this stuff out now too. So far they've only released one UHD. It was originally a "mystery" release for a title that also didn't originally have a UHD announcement initially when they were excepting pre-orders; it evolved into an UHD released. They haven't put out another UHD title since. Their second UHD announcement, Rad, was named after BU announced Zombie UHD. They did publicly put forth a a calendar including a light UHD commitment but it was title free and not in stone. And again BU doesn't have direct costs and sales figures on VS (an VS does their scans in house). The point is that there's no playbook for UHD. This is all slowly coming into focus. The reality is that all these guys are feeling out a new format in an uncertain market. I expect UHD releases of previous 4k master titles from the last few years from VS over the next few years. With BU's first title not even on store shelves they have made commitments to UHD re-releases of titles only a few months old. They could have said nothing and held off their UHD releases to milk those Blu-rays some more. They waited to see some sales data before making final decisions and only publicly made commitments then. And BU doesn't have the same web distribution that VS has. I don't see VS, or any other distributor, doing more than that.